For Interaction Design 1 class, I was instructed to redesign Craigslist. This was challenging because the site tries to provide various services for users, making it difficult to navigate the site.

user goal Statement


process

In order to streamline a task flow, I created a fictional persona, Margo.

benchmarking


I conducted a benchmark analysis of apps with features that could potentially cater to Margo’s needs. Examples include:

  • H&M

  • AirBnb

  • Etsy

  • Indeed

information architecture


I simplified the information architecture by only putting essential categories on the home page. From there, the user can dive deeper into their task flows.

wireframe sketches


While sketching, I approached her needs by:

  • simplifying the home screen for quicker navigation

  • incorporating a favorite system

  • creating a salary based filter feature

Usability tests


To identify how to improve on my initial wireframes, I did usability tests.

final prototype


process book

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